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After more than 20 years working in the Canadian real estate industry, I keep coming back to one simple truth: A brokerage is not just a logo. Branding conversations often start with the visible pieces: The logo. The colours. The fonts. The social media templates. The lawn sign. While those things matter, they are not what defines a brokerage. It is easy to understand why we lean into branding. The logo is visible. It is tangible. It is what goes on the sign, the business car

There was a time in real estate when brand loyalty was everything. Brokerages built their identities carefully, often over decades. Culture was local. Leadership was visible. And while competition was fierce, it was also clearly defined. You knew who you were, and you knew who you were up against. That clarity is starting to shift. This morning’s announcement that The Real Brokerage has acquired RE/MAX is just the latest in a growing list of mergers and acquisitions that are

There’s something powerful about being in the right room . After attending and sponsoring UNTD’s CollabCon 2026, I found myself reflecting on just how much energy, perspective, and opportunity can come from being surrounded by the right people. Not just people in real estate, but the right people for where you are in your business and your life. This reflection feels particularly timely. As The Real Estate Source approaches its three-year milestone, I’ve been looking back