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There is something about September that makes people want to start fresh. The calendar changes. Summer routines come to an end. Kids go back to school, schedules become more structured, and there is a renewed sense of purpose. Even if we are long past our own school days, September still has a way of making us think about what comes next. I think brokerages can take advantage of that same feeling. For many broker-owners, August provides a natural pause. Agents are away, offic

I have spent more than two decades working in and around real estate organizations, from national brands and associations to brokerages and entrepreneurial businesses. One thing I have learned is that being busy is almost a given in this industry. There is always something happening. An agent needs help. A deal needs attention. A new recruit wants to talk. A staff member has a question. A marketing initiative needs to go out. A vendor wants a meeting. Numbers need to be revie

Are We Giving Agents More Support, or Just More Stuff? Real estate brokerages have never had more resources available to support their agents. Today, a brokerage can provide access to sophisticated CRM platforms, artificial intelligence tools, digital marketing systems, training programs, coaching, lead generation, transaction management technology, social media resources, administrative support, and an ever-growing network of external vendors. The intention behind these inve