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Join date: Feb 4, 2025

Posts (97)

Sep 28, 2026 ∙ 5 min
It’s Not Too Early to Start Planning for 2027
I know. We’re still in 2026. For many brokerages and real estate businesses, the focus right now is getting through the final quarter, finishing the year strong and preparing for everything that comes with the fall and holiday season. The idea of planning for 2027 might feel a little premature. I actually think this is exactly the right time to start. I was recently speaking at an event for Royal LePage Burloak, and one thing stood out to me. They already had their meetings and events planned...

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Sep 14, 2026 ∙ 9 min
Stop Asking AI to Do the Work: Teach It How to Work With You
There is no shortage of advice telling businesses to use AI. Write your social media posts with it. Draft your emails. Create your blog articles. Build your business and marketing plans. Develop a presentation. Brainstorm your next campaign. The list goes on. And yes, AI can do all of those things. It can be an incredibly powerful tool for a brokerage, a proptech company, a real estate vendor or almost any other business operating in and around the industry. But there is a problem I am seeing...

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Aug 31, 2026 ∙ 6 min
September Is a Reset Button for Your Brokerage
There is something about September that makes people want to start fresh. The calendar changes. Summer routines come to an end. Kids go back to school, schedules become more structured, and there is a renewed sense of purpose. Even if we are long past our own school days, September still has a way of making us think about what comes next. I think brokerages can take advantage of that same feeling. For many broker-owners, August provides a natural pause. Agents are away, offices can be...

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Melissa Lewandowski

Melissa Lewandowski

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Founder | CMO, The Real Estate Source

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